How to Pick the Best Embroidered Merch for Your Brand

Business leaders are aware that custom apparel helps develop brand awareness. They go to distant lengths to achieve this goal.

That said, embroidered merchandise, though an older method of branding, is still highly popular due to its professional and polished look.

When choosing the right embroidered merch for your clients or employees, there are a few secrets that you should take note of such as:

• Embroidered merch is used in instances when a professional look is necessary.
• Embroidery is used on custom headwear such as caps and beanies.
• Sturdy and thick fabric brings out the best embroidered designs.

Did you know? Embroidered merch is available in multiple different colors. This is why most of our clients at fancysweetstx prefer it over other methods of apparel branding.

Here, we’ll discuss the various factors to consider when choosing embroidered merch for your brand.

We’ll also look at what embroidery is in detail and its advantages over other common methods of branding.

Step 1- Pick Embroidered Merch That Looks Good on Both Men and Women

When you set out to purchase embroidered merch for your brand, you have to ensure it looks good on both men and women.

For instance, you may decide to brand some hats to promote your brand. When doing so, ensure that these hats are unisex or you can print some for men and others specifically for women.

Unisex hats and beanies are functional and professional items to give out. They’re also inexpensive and will enable you to boost your brand without breaking your budget.

You can also opt to go for embroidered polo shirts. They’re not only a classic and comfortable selection—they also offer an endless amount of choice when you’re considering both genders.

Polo shirts are also versatile and perfectly strike the balance between a casual and professional style.

Your employees, business associates, or anybody you plan to distribute the merch to have to feel comfortable in your merch. If you fail to make your merch look good on both men and women, they won’t wear it, meaning your branding efforts are in vain.

Step 2 - Pick Clothes That Are Versatile and Complement Your Company’s Dress Code

There is a sense of pride that comes with branded clothing that breaks the monotony of a daily work uniform.

Establishing this kind of pride means embroidered clothing for your employees must be both professional and stylish.

For example, custom hoodies can be worn on the job or casually at home and still represent your brand in a positive manner.

An embroidered crewneck sweatshirt can be worn just as any other sweater, even in a more strict business environment.

In fact, embroidered crew sweatshirts are some of our most popular clothing items to embroidery. When paired with nice pants and worn over a collared shirt, they give a more professional look.

This makes them a versatile option as they can be worn at home and in the office.

Having versatile merch helps a lot when you’re trying to build your brand image, especially at outdoor events and conventions. After all, the more your company apparel is worn, the more it is seen.

Step 3 - Embroidered Merch Reinforces Your Brand Awareness

As said, the primary goal for branding custom wear is to create brand awareness. This is why you should ensure whatever apparel you choose to go with highlights your brand.

The reason embroidery is still a very popular method of branding apparel is because it’s available in countless colors and can be used to embellish most clothing options.

This ensures that your target market can consciously associate your colors and logo with your product or services.

By using branded clothing, you increase the reach of your brand, which means more leads and conversions.

This means you must ensure that whichever branded apparel you chose to go with is professionally done to help customers absorb your brand subconsciously.

At fancysweetstx, we’ll ensure that your team shines and your logo is clearly visible in your preferred custom embroidered merchandise.

Here’s a happy remark by one of our customers:

“Used for company t-shirts. Excellent price, quality, design team, and quick shipping. First-time customers, but we'll be back! Thanks, fancysweetstx.”
- Christina P

Step 4 - Pick Clothing That Has High Longevity

The longevity of custom wear helps you save money in a major way. This is because once you distribute the branded apparel to your clients or employees, you know they’ll have it for a long time. Essentially, you’ll be ticking branded merch off the budget for a while.

Embroidered designs are stitched right into the fabric, meaning they’ll last as long as the fabric does.

For this to be perfectly beneficial, however, the embroidery must be done on high-quality fabric.

At fancysweetstx, we have access to a large catalog of high-quality merch that is appropriate for both business and casual environments. We have the experience to recommend clothing that best suits your needs and budget.

This ensures that once you purchase branded embroidered merch from us, it’ll go a long way in promoting brand awareness for your team and provide you the greatest value.

What Is Embroidery?

Traditionally, embroidery involved using a needle to pass yarn through fabric by hand. It allowed for a variety of stitches and fabrics, and patterns were unique depending on the individual sewer.

Embroidery has been used for centuries as a method of applying decorative touches to garments.

Despite being an older method of branding, it’s still very popular and the most preferred method of creating custom clothing.

Embroidery has developed over the years and is now available in a limitless number of colors. It’s also faster to do embroidery with the help of an embroidery machine that can create over 7,500 stitches within a square inch.

Machine embroidery is uniform and allows for the sewing of identical patterns on a number of fabrics.

Embroidered prints and logos can last a lifetime and are not affected by washing.

When embroidery is done on quality cotton fabric, it lasts long and still looks appealing even after long-term use.

Take a look at the video below to learn how we embroider custom crew sweatshirts. 

Embroidery vs Screen Printing

Embroidery and screen printing are the most popular methods of branding merchandise.

In the table below, we compare both methods in terms of longevity, cost, and appearance.

At fancysweetstx, we specialize in both screen printing and embroidery when creating custom merch. If you’re not sure which method is perfect for your campaign, get in touch with us and we’ll be happy to guide you on the way forward.

Frequently Asked Questions

Is it better to embroider or screen print?

Deciding whether to screen print or embroider should be guided by your needs and choice of merchandise.

For example, if you’re making bulk orders to give to customers for an event, it may be best to screen print.

For your staff attending a convention, or just wearing it at work, embroidery is best as it looks professional and is durable.

Is embroidered clothing more expensive?

Embroidered clothing may be more expensive than other branded merch as it is often used on more expensive and higher quality merch. However, it looks stylish and professional and lasts for a long time.

Where can I buy embroidered polo shirts and hats with logos in the US?

To get the best polo shirts and other embroidered apparel for your brand, get your quote from fancysweetstx today. We ship quality countrywide and we’ll ensure your order reaches you in time.

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