It's easy to overlook, but your choice of work apparel can make a big difference on the success of your business.
Imagine your shop and your competitor’s situated right next to each other.
Their business selects the right workwear to outfit its employees while yours doesn’t. The subtle difference in professionalism communicates a more competent and professional look to customers.
Your business needs to ensure its employees look like professionals in the workplace.
Custom embroidery apparel will:
- Highlight your business
- Promote brand awareness
- Raise the bar against rivals
- Make your staff easy to identify
Custom embroidery is popular because it presents a polished, quality look for your employees.
Even so, it’s crucial to invest in the rigth embroidered apparel to get the best value for your money.
Here are some of the most popular trends your business can benefit from when it comes to embroidery apparel.
1 - Embroidered Polos
You stand to reap enormous benefits when you outfit your employees in embroidered polos.
When it comes to polos, you can go with:
- Name brand polos such as Nike, Adidas, Ogio, Under Armour, Eddie Bauer, and TravisMathew
- Polos made of cotton, polyester, or blended materials
While polos might give off a casual clothing vibe, they’re considerably more presentable than casual t-shirts. Therefore, they’re a great way to make your staff appear more professional.
The table below outlines some of the benefits you’ll reap when you jump onto the embroidered polo trend.
| What Custom Embroidered Polos Do | How They Do It |
| They act as a walking advertisement for your business | Your logo and brand colors go wherever your employees or loyal customers go |
| They make for excellent work or team uniforms | It’s much easier for visitors to identify employees or team members wearing similar polos |
| They make distinctions between employees in different ranks | Employees can be classified into several groups using different colored shirts or embroidered designations |
Other important benefits of embroidered polos include making it easy for potential clients to easily recognize your staff when you attend conferences and trade shows.
Good quality polos are valued by employees and customers alike. They not only serve as great customer gifts but provide your employees a sense of unity and belonging to the same team.
When you look good, you feel good. That good feeling translates to better work.
2 - Embroidered Crew Sweatshirts Trend
There’s a reason embroidered crew sweatshirts have steadily become popular over time.
Comfortable and oversized sweatshirts are great in all seasons and make for the perfect gift.
Indeed, your business can gift some custom embroidered sweatshirts to its loyal customers to show your appreciation.
But, giving your loyal customers custom-designed crewneck sweatshirts isn’t the only reason they’re popular. It’s also the practical application of this type of apparel.
While many businesses will order custom t-shirts for their employees, a sweatshirt gives them an option for cooler weather and a different look than a standard tee. It's good to have options. Sweatshirts are worn by everyone in any location so they make a very practical apparel item for employees.
Sweatshirts are a popular trend because they’re:
- Comfortable
- Easy-to-care for
- Acceptable in most places
Depending on the day or the kind of look you’d like on your employees, you can pair sweatshirts with jeans or athleisure clothing such as leggings, joggers, tracksuits, or sweatpants.
By embroidering crew sweatshirts for your employees and customers, your business will reap major advertising benefits. Sweatshirts make for good branded advertising items since people find them useful and versatile.
3 - Embroidered Safety Clothing
Embroidered safety clothing can ensure your company meets the safety and visibility standards that keep your employees safe.
Certain types of jobs, such as construction and heavy equipment operations, have specific safety apparel requirements. In these high-risk occupations, being seen can be the difference between experiencing a workplace accident and staying safe.
Therefore, it’s a good idea to choose apparel whose safety accreditation meets your workers’ needs.
The ANSI/ISEA 107-2015 standard identifies three garment or conspicuity classes for high-visibility (hi-vis) safety apparel depending on the:
- Complexity of work environment or background
- Vehicular traffic and speed
- Worker hazards and tasks
Even as you endeavor to protect your employees from unnecessary risk, there are no rules against branding their uniforms or safety apparel.
Embroidering your company’s name or logo on your employees’ hi-vis safety clothing not only gives you an edge over the competition but also:
- Promotes team-building
- Displays professionalism
- Builds trust and credibility
- Instills pride and responsibility
- Serves as a marketing strategy
While branding safety clothing has become popular, you should ensure that you select the colors that stand out the most depending on your work environment.
For example, if your employees are working in a green environment, bright orange apparel will do a better job of standing out. If they’re working in an area with a lot of orange, then lime green apparel is more suitable.
Remember: Safety apparel is only as good as the person wearing it. It’s a good idea to train all your employees on the proper use of their safety apparel, as well as to ensure you:
- Regularly inspect it
- Carefully maintain it
- Properly store it
4 - Embroidered Jackets and Hoodies
Choosing to embroider jackets and hoodies is an excellent move that’s enhanced by the fact that many jacket and hoodie fabrics work better with embroidery than with prints.
Indeed, a good custom embroidery job will leave any dull and plain-looking jacket or hoodie looking chic and cool. You can then promote your business by embroidering your brand’s logo or slogan to get your message across.
Embroidered hoodies and jackets can be a brilliant choice when you want to offer something unique to your customers.
You don’t have to worry about the weight of a big design distorting the fabric. Nor do you need to fret about using too much dense thread because it’ll be uncomfortable against your employees’ skin.
Jackets, in particular, allow the incorporation of your embroidery design on the outer layer while leaving the lining to sit flush against one’s skin.
Meanwhile, embroidered designs will last longer and look better on hoodies if applied to thicker cotton blends. Thicker and heavier fabrics are more durable and, consequently, hold up better to the weight of your embroidered design.
If you’re torn between going with a jacket or hoodie for your choice of embroidery apparel, the table below compares and contrasts the two.
| Hoodie | Jacket | |
| Hood | Includes a hood | May or may not have a hood |
| Buttons and Zippers | Usually not present | Generally has either in the front |
| Drawstrings | A pair is present | May or may not have drawstrings |
Embroidery Apparel Alone Won’t Cut It
So, there you have it. A detailed explanation of the different embroidered apparel trends that your business should take advantage of.
But just getting your hands on these types of apparel alone won’t be enough. Since your crew will be wearing your branded apparel all the time, you need to ensure your design and quality reflects your brand.
Therefore, it’s a good idea to work with reliable professionals who’ll help you design the best custom embroidered apparel for your employees.
Here’s what Don had to say upon trying out fancysweetstx:
If you’re no longer willing to miss out on the current embroidery apparel trends, please reach out to us at [email protected] or call us at 419-318-2029 to discuss your options.
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