Dressing your employees in company apparel can create a sense of unity and community among your team members. This, in turn, fosters a strong working relationship and builds trust between you and your employees.
Moreover, company apparel creates a powerful visual statement that:
- Shares your values
- Makes an excellent giveaway
- Arouses interest in your company
- Allows loyal customers to become walking brand ambassadors
This is especially true if the clothing is stylish and well-made, which is why it's important to invest in high-quality custom apparel for your employees.
Use these 4 ideas to create unique designs for your company apparel.
1 – Design an Eye-Catching Logo
When it comes to creating an identity for a company, nothing beats a creative and eye-catching logo.
A well-designed logo will set your business apart from the competition by:
- Quickly grabbing people’s attention
- Telling customers why your business is unique
- Triggering positive recall; it’s aesthetically pleasing
This helps to create a strong brand image that customers will be able to recognize.
Whatever you choose, make sure your logo design is unique and striking; otherwise, your business may struggle to compete against more established brands.
Below are a few factors to consider when designing your logo:
- Simplicity: A simple design is easy to recognize because it only focuses on highlighting essential parts of your brand such as color. For instance, people can recognize the McDonald’s logo with a mere glance because of its yellow arch symbol.
- Flexibility and adaptability: Dynamic logos appeal to a broader audience because they easily change depending on context. If your company manufactures products that can be used in various ways, you might want to consider a versatile logo design; for example, the Apple logo.
- Contrast and harmony: To make a strong impression, you need to create visually appealing and well-balanced logos. For instance, you can use bright colors to make sure all the colors are complementary and stand out in a crowd.
Examples of simple, distinct, and adaptable logos that we've created include:
- The University of 16153 Genova Logo
- fancysweetstx’s simple blue logo
2 – Wear Your Custom Apparel at Special Events
Whether it’s a company picnic, employee appreciation day, or any other special event, wearing apparel that identifies with the company leaves an impression.
Not only will everyone look great and feel proud of their association with your company, but they’ll also promote the event to potential clients.
The table below shows different types of corporate events, their location, and the most appropriate company apparel for such events:
| Type of Event | Location | Suitable Company Apparel |
| Trade show | Convention centers |
|
| Seminars and Conferences | Hotels |
|
| Corporate fundraising | Anywhere |
|
In addition to looking good, wearing company gear helps build team spirit and promote a positive corporate image. However, you need to select comfortable and stylish items, so everyone in attendance feels like they’re part of the celebration.
Cotton apparel is a great choice because cotton is naturally soft, making them breathable.
Plus, who knows? Maybe someone at the event will spot you or one of your team leaders and wish to learn more about your company.
Pro Tip: When it comes to company apparel for special events, nothing beats a customized t-shirt. Other types of apparel that may be perfect for a company event include:
- Custom Hoodies: They can be customized with your company's logo and colors, making them a top choice for people who want to show their team spirit. Moreover, they're comfortable and warm, perfect for chilly days or evenings out.
- Custom Jackets: These are perfect for colder weather events because they can keep you warm and looking sharp.
Extra Tip: While it's common to have a standard (or the same) corporate apparel during events, you can mix them up. For instance, you can have women wear T-shirts while men wear custom hats.
3 – Get Your Business Advertised and Promoted
Providing your employees with shirts, hats, bags, or other apparel with promotional information is a great way to spread the word about the latest deals and discounts.
For this, you’ll need to create a custom shirt or other garment with your business logo, slogan, website address, or even a phone number.
If worn in crowded areas such as public events or stadiums, they can act like billboards that many potential customers will see.
Tip: It’s important that your employees have a say in what they wear or give away. This shows that you’re invested in their success and care about their well-being.
If you want to get the most out of your business apparel, start by thinking about how you can use it to promote your brand, and then give your employees a role in designing and wearing it.
Here is why company apparel is the best for advertising promotions:
Affordable
Unlike other forms of advertising, company apparel can be purchased in bulk at a low cost and is easy to implement. You don’t need a large budget to get your message out there—just a little creativity and some promotional materials.
Increase Customer Trust
This is probably the greatest benefit of using apparel for marketing promotions. When customers see that your company takes pride in its clothing, they’ll be more likely to trust your products and services.
Conversation Starters
When people see your company's logo on a t-shirt, they’ll want to know more about what you have to offer. By wearing or providing apparel for your promotional events, you can organically start a conversation with your guests and create lasting customer relationships.
4 – Share Company Goals and Achievements
Sharing your company's goals and accomplishments can help build trust and loyalty among your customers, which is especially important in today's competitive market.
For instance, you can use “Our Goal is Your Satisfaction” in your marketing materials to let your customers know that you're serious about your products and services and that you’ve invested in continuing to provide the best possible experience; this can encourage customers to choose your company over others.
Some examples of quotes and phrases that can inspire your customers can include:
- “We display with pride”
- “Relax and enjoy; we’re here”
- “It’s how much we learn, not earn”
- “Customer-focused, not competitor-focused”
By publicly sharing your successes, you also demonstrate that you're committed to achieving success as a business. With this, your customers will be more willing to put their trust in you and be more likely to return for future purchases.
What’s more, keeping your customers updated about your company's progress will make them feel like they're a part of your success story, creating a solid emotional connection. All of this will result in a more loyal customer base, which will help you reach your company goals and objectives faster and easier.
Leave a Lasting Impression on Customers
Today's competitive market demands that businesses take pride in their products and services. From t-shirts and hoodies to crew sweatshirts and sweatpants, company apparel is a great way to show your pride in your company and create lasting customer relationships.
Whether you’re a large company or a startup, it’s important to consider what custom clothing can do for you; it can build brand awareness, create customer loyalty, and reinforce your company culture.
At fancysweetstx, we offer a wide range of personalized company apparel options to help you stand out from the competition. Our high-quality products and expert customer service make us the go-to choice for companies of all sizes.
Whether you’re looking for screen-printed or embroidered company apparel, we are here to help.
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